In collaboration with amana inc. (Headquarters: Shinagawa-ku, Tokyo; President: Yoshiaki Kaneko; hereinafter "amana"), we have developed "P.A.R. (Product AI Realization)," a new creative service that combines AI-driven image generation with high-precision 3DCG to visualize how a product will look from the earliest stages of production.

What is P.A.R. (Product AI Realization)?

P.A.R. is a creative service that combines AI image generation with 3DCG to concretely visualize a product's appearance from the initial production phase. After using AI comps to explore and determine the creative direction, we accurately reproduce the product in 3DCG to create the final visuals.

<Key Features>

Visualize the finished look from the start with AI comps.

By combining simple CG with natural language prompts, we create AI comps that reflect specific product angles and compositions. Since you can compare multiple visuals to determine the direction, it becomes easier to concretize images that are difficult to share through words alone, helping stakeholders align their vision and accelerate decision-making.

Combining AI and 3DCG for both expressive power and product accuracy.

We use high-precision 3DCG for the product itself while utilizing AI to generate the background and spatial environment. This allows us to leverage the flexible expressive power of AI while accurately reproducing the product's shape and details for advertising, web, and other visual production needs.

AI-HDRI lighting enables production without the need for physical photoshoots.

Our "AI-HDRI lighting" technology uses 360-degree environmental light data generated by AI as a light source within the 3DCG space, seamlessly blending the background with the 3DCG product. This streamlines the process by eliminating the need for location scouting and on-site data collection, enabling more flexible visual production.

*The technology for "AI-HDRI lighting" is currently patent-pending.

Intended Use Cases

P.A.R. is designed for professionals in creative, marketing, and product development who face the following challenges:

● Those who struggle to accurately reproduce products when using generative AI for creative production.

● Those who want to integrate AI into their workflow without compromising their brand image or the value of their products.

● Those who want to visualize "marketable aesthetics" from the early stages of product development to accelerate decision-making.

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